Pantene lgbtq+ commercial
Pantene Launches Don’t Detest Me Because I’m #BeautifuLGBTQ+ To Redefine What ‘Beautiful’ Looks Like Today
Created in partnership with GLAAD, Pantene’s modern campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement
Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+
As a brand once famous for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Abhor Me Because I’m BeautifuLGBTQ,” a brand-new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unusual stories of transformation.
“For many in the community, hair plays a pivotal role in their “transformation moment,” said Ilaira Resta, Vice President, North America Hair Care, Procter & Gamble. “In evidence, from our analyze we found that 60 percent of LGBTQ+ persons modify their hair when they have a life or self change. So, whether that means getting a major chop or gro
Angela Ponce
“People around us are beginning to understand that LGBTQ rights are human rights too. We also have people who are standing next to us - parents, partners, friends, dreams, ambitions - everything that every cis straight person may have”.
"I would advise all youthful people out there, to not let others settle anything about their culture, gender expression, appearance and personality. They have to stay true to themselves and to what they feel."
"I was very fortunate in that I establish a supportive family at work"
I was born and raised in Thessaloniki, I studied law at Aristotle University and I am a transgender straight chick. I started working professionally in modeling while I was studying. While I have never practiced rule my studies have helped me broaden my perspectives and they have also provided me with useful knowledge for my life.
People believe that models perform not have to utilize their minds a lot when working. That’s totally wrong, because on a set, a model is asked to complete a different mission each day, depending on the notion, the product he/she holds and has to advertise, the clothes he/she wears, his/her hair and the makeup, all
How Pantene Goes Beyond Pride Month Marketing
Every year, countless companies pummel off the month of June with rainbow-colored products and other forms of Pride Month marketing. Equipped with a deluge of rainbow-colored bottles and supportive marquees, companies everywhere jump on the Pride Month bandwagon to show that they care—but that’s it.
Genuine LGBTQ+ collective engagement is unique and often met with skepticism. To craft a sensitive and successful Self-acceptance Month marketing campaign, brands need to do more than just wave flags and sell rainbows: they need to understand what Lgbtq+ fest stands for.
Pantene is no stranger to authenticity. The organization has worked directly with the Gay community for years—beyond the month of June—with campaigns that center around homosexual beauty, diversity, and representation. These range from “Don’t Despise Me Because I’m BeautifuLGBTQ+,” a reimagination of the company’s hit 1986 campaign, to #StyleWithPride, a collaboration with Getty Images.
But how exactly does Pantene routinely show up for the LGBTQ+ community? Here, we’ll observe at Pantene’s kind, human-centered copy—a distinct strategy that’s transforming the way the mainstream media relat
Pantene releases new trans-inclusive holiday ad
Sasha Colby didn’t position out to become “your favorite drag queen’s favorite drag queen.” It just kind of happened.
“You realize, I was so stoned,” she admitted with a laugh, recalling the filming of her “Meet the Queens” promo. “We were about to sit down for the interview, and they were like, ‘Oh, just think of something, like a catchphrase you want to say.’” What came out was a now-iconic phrase that captured the truth: Colby is the queen’s queen, beloved by legends, adored by fans, and deeply admired in her craft. “It came out of the deep crevices in here,” she said, pointing to her head.
She thinks RuPaul might have planted the seed: “Ru had said on the main stage once, ‘You’re a performative queen’s drag queen — you’re what drag queens watch.’ And maybe that stuck in my top and just kind of … word association.”
And she’s only getting started.
After making history as the first out trans winner of “RuPaul’s Drag Race” to headline a Live Nation tour, Colby is hitting the road again this fall. Her “Stripped II” tour kicks off Sept. 16 in Seattle and wraps up in Hawaii, where she’ll bring her artistry full circle help home. This time,
New Pantene commercial interviews Japanese trans individuals about difficulties of job hunting
From the same company that brought us the world’s first two-in-one conditioner and shampoo formula, and also questioned Japan’s strict rules on profession hunting attire, a fresh commercial recently produced by Pantene has been making the rounds on social media.
Featuring an interview with two transgender individuals and their experiences job hunting in Japan, it is overall a poignant portrait and homage to gender persona as well as its nuances in modern-day Japanese society.
▼ You can inspect it out here, with English subtitles available.
The commercial is part of a campaign supporting LGBTQ+ individuals that has been continuing since September 2020. Titled #PrideHair, the campaign was launched by Pantene after a study revealed that over 70 percent of LGBTQ+ individuals in Japan struggled when it came to finding employment.
When asked why, survey participants primarily mentioned “fear of discrimination and prejudice,” and a pleasant portion of answers also cited “uncertainty of how to present one’s self in an interview.”
▼ The commercial features close-ups of members from the Japanese trans